Heimdall helps small businesses run marketing workflows without dedicated marketing teams. I supported product architecture and implemented backend systems for campaign planning, generation, publishing, approvals, and stakeholder review loops.
The Workflow Gap
Small businesses often need consistent marketing output, but they do not always have a team that can plan, generate, review, publish, and monitor content across channels.
The system needed to make those steps legible. Campaign planning, generated content, approvals, publishing state, and monitoring signals all had to be connected enough for non-specialists to trust the workflow.
What I Worked On
- Built backend systems for a marketing automation SaaS aimed at SMBs.
- Implemented social campaign, publishing, generation, approval, and monitoring workflows.
- Supported product architecture for automation and stakeholder review loops.
Durable Shape
The product became stronger when automation was framed as a workflow with review points, not just a generation feature. That made AI output easier to control and made publishing behavior easier to explain.
The backend’s job was to keep the process calm: clear state, clear ownership, and clear recovery paths.